Business Cards
Business Cards speak louder than words. You can promote yourself, your business, and your product in newspapers and magazines, but handing a card to someone shows you are established and believe in what you do. Customers are more likely to keep cards than an ad or a post it note. Plus, cards may show up months later on a desk or in a drawer and once again, your customer is reminded of you and your business – that’s free advertising! Consider having your picture on your card too for added affect. Or better yet, get magnetic business cards. They will “stick around” for a long time!

Brochures
Brochures can be an excellent way to explain to your potential customers what you have to offer. This is especially beneficial to new companies or companies revitalizing their image. It sends a message that you are open, ready for business and plan to stay for a long time. Brochures also give you that professional edge to put you ahead of your competition.

Post Cards
Many people do not consider Post Cards in their marketing plan. They are usually seen as junk mail. But Post Cards are always looked at as we sort through mail and in an office they usually go through 2-3 people. The object is to get your name and logo out there and be remembered. A post card ad stands out more than having your ad combined with several others in a magazine. One trick for post cards is to add a “10% off with this card” phrase or other special offer so the customer keeps it around awhile.